About
WHY RESONANT CO. EXISTS
It's never been easier to build products in music tech. It's never been harder to get noticed. The best marketing in this space doesn't explain, it resonates. Resonant Co. turns technical brilliance into emotional connection, and emotional connection into revenue.
MY story
I'm Matt Soczywko (pronounced so-chiv-ko). I've spent 15 years in music tech, pro audio and London's startup scene, working with brands including Audiomovers, Mixcloud, DICE, Spotify, Abbey Road and Universal Music Group, BOTH in-house and freelance.
After building marketing functions from scratch across four companies, I started Resonant Co. to give founders in this industry what I kept seeing they lacked: senior marketing leadership that also ships the work.
I currently have room for one more fractional cmo client (as well as one-off projects). If you want that slot, please get in touch:
Inside the industry, not adjacent to it
I co-host Unsung, the Audiomovers podcast, in conversation with engineers and producers behind era-defining records: Nile Rodgers, Chris Lord-Alge and more. It keeps me where the industry is, in studios and at daws, hearing how audio pros actually talk about the tools they use.
I also collaborate and work with a global network of marketing specialists. The very best facebook ad managers, email marketers, seo copy writers, publicists, designers, influencer marketers, filmers, vfx artists, events marketers and journalists.
Why founders hire me
I speak both brand and audio professional. No industry onboarding REQUIRED.
I build the strategy and ship the work. I’m embedded, not an outside consultant.
I set up the martech systems, then run constant analysis. You get answers, not just dashboards.
I take on a handful of clients and give them my full attention.
Long-term partner or focused sprint. No wasted scope.