Deep category fluency — I speak both brand and engineer.

Strategic depth — My background blends editorial storytelling, digital marketing, and brand strategy. I have built recognisable brands at speed and within budget.

Clarity first — I help companies focus, simplify, and cut through.

Focused - I take on a HANDFUL of clients at a time, rather than juggling or moonlighting around a full-time position.

Flexible model — From one-off positioning projects to acting as a fractional CMO.