SERVICES
Senior marketing leadership for music tech and pro audio companies, without the full-time hire.
There are two ways to work with me: ongoing fractional CMO leadership, or fixed-scope project sprints.
Every engagement starts with a conversation and a diagnosis, not a contract.
Offer One - Fractional CMO
your marketing function, led and run by me
For music tech companies that need marketing strategy and execution but can't justify a full-time senior hire.
I've built marketing teams and stacks from scratch across four companies.
As your fractional CMO I own the function end to end:
• Strategy ownership: quarterly planning, positioning, budgets and forecasting
• Hands-on execution: campaigns, launches, content and creative briefing
• Team, agency and supplier management, hiring and mentoring
• Martech, analytics and AI systems, set up and run. You get answers, not dashboards
• Monthly board-ready reporting
Everything combines to fulfil two goals: unlock growth and answer hypotheses. You learn what works about your market as fast as you grow.
Typically 3 to 5 days a month, for a minimum of 6 months.
Offer Two - Project Sprints
Standalone projects with a defined outcome. You walk away with playbooks you own and can run with or without me.
Marketing audit and brand sprint
A full diagnosis of your marketing: traffic, funnel, email, SEO and positioning, plus tester and customer feedback. Then the foundations: ideal customer profile, USP and differentiators, narrative framework and comms strategy. You get a clear picture of what's working, what's missing and a plan.
~four days of work.
Launch and GTM build
Go-to-market for your next product launch: 90 and 180-day plan, GTM strategy, core and campaign messaging, content and channel strategy, comms and PR calendar, metrics dashboard and recommended tech stack.
~eight days of work, or choose individual modules.
which one is right for you?
An ongoing growth problem needs fractional leadership. A specific launch, rebrand or diagnosis needs a sprint. Most clients start with a sprint and move to fractional once the foundations have earned it.
STILL Not sure? BOOK IN AN INTRO CALL and let’s discuss.
-
Pricing is transparent: I charge by the day, whether that's a fixed-scope sprint or fractional days each month. It's a fraction of the six figures a full-time CMO costs, and I can make a deal for startups and earlier stage businesses.
Book an intro call, tell me about your company and what you need, and you'll get a straight answer on cost in that call.
-
I recommend six months for fractional work, to give us enough time to show meaningful results.
Project sprints are standalone with a clear breakdown of tasks and days, with no ongoing commitment.
-
A handful at any one time. Fractional only works if each client gets real attention, so I cap engagements rather than scale a team.
-
I'm based in London and work with music tech and pro audio companies worldwide.
Remote by default, in person where it helps.
-
It depends on the engagement, but I typically recommend an audit of your marketing: analytics, funnel, email, SEO and positioning. You get a what's-working, what's-missing picture and a prioritised plan, and the first quick wins ship month two.
FAQs
