• marketing that hits the right frequency •
• Fractional CMO for music tech + pro audio •
• Strategy plus hands-on execution •
built by marketing leadership that has worked with
why hire a fractional cmo?
You get to the marketing eventually. I get to it Monday.
MARKETING currently HAPPENS IN THE GAPS BETWEEN EVERYTHING ELSE.
I take marketing strategy and execution off your plate entirely. You get your week back for the work only you can do.
MOST MARKETERS NEED YOUR INDUSTRY EXPLAINED TO THEM.
I've spent over a decade in music tech and pro audio. I know the products, the people and how audio professionals buy. Zero onboarding. I am experienced with all of the tools of modern marketing, and have a global network of specialist suppliers.
YOU KNOW EXACTLY WHAT NEEDS DOING. right now it’s not happening.
Unlock The campaigns, content and partnerships on your someday list that stay there because nobody has the capacity. I am the capacity. those campaigns get planned, built & shipped.
AGENCIES EXECUTE BRIEFS. NOBODY OWNS THE OUTCOME.
as a fractional cmo or marketing lead I'm embedded in your business with skin in the game. Strategy and execution come from one accountable person, not deliverables from a distance.
PAID SOCIAL, SEO, EMAIL, CRO, PRICING. IT'S A PROFESSION, NOT A SIDE hustle.
You shouldn't be devising marketing strategy between product decisions. I’ve spent 15+ years in these channels. You get an expert's plan and execution, not a founder’s best guess.
A FULL-TIME CMO COSTS six figures. YOU DON'T NEED FIVE DAYS A WEEK.
A Fractional approach gets you senior marketing leadership for a fraction of the price, sized and priced to your stage.
selected RESULTS from past projects and clients
Turned a niche plugin into a multi-million dollar industry standard
Delivered 3x ROAS on 7-figure ad spend at a scale-UP
Generated repeat customers across 75+ countries
Built and led marketing teams and stacks from scratch across 4 companies
won industry awards and landed major partnerships
HI, I’M MATT SOCZYWKO
(PRONOUNCED SO-CHIV-KO)
i founded RESONANT CO. I’ve spent more than a decade in music tech, pro audio and London’s startup scene, building recognised brands, leading go-to-market for new products, and helping companies communicate what makes them special.
I don’t just advise. I build.
Testimonials
“Matt Soczywko is an exceptional director-level marketer.”
— warren huart founder, produce like a pro
“An exceptional talent who delivers hard ROI for his clients. A superb blend of strategic insight and ability to execute. ”
— Perri Lewis CEO + FOUNDER, MASTERED
“Matt routinely drives audiences to become customers.”
— Asif Chowdhury head of marketing, Migaku
“Matt created a global brand from the ground up and built powerful connections in every corner of the globe to do so.”
— dominika dronska head of digital, abbey road studios
HOW IT WORKS
four steps to diagnose, build and execute
INTRO CALL / 30 minutes, no pitch.
You describe the business, your ambition, and your challenges. I determine how and where I can move the needle.
THE DIAGNOSIS / audit of your marketing
traffic, funnel, db, SEO, positioning. i help You get a clear picture of what's working and what's missing. I formulate a plan or refine your own.
Fixed fee, and the playbook is yours to keep whatever happens next.
THE BUILD / A fixed-scope sprint
branding, GTM, COMMS or scaling the business. actionable documentation you own and can run with or without me.
FRACTIONAL LEADERSHIP / Ongoing strategy and execution
a few days a month. Now we are in sync, and With the foundations built, I’m embedded in your business, delivering whatever is needed from marketing leadership.
Every phase stands alone, with no retainer lock-in until you’re ready.