CLIENT
PROJECT
Audiomovers Year One:
Brand, Stack & Growth
• Brand strategy
• Visual identity
• Go-to-market strategy
• MarTech & Analytics
• Content & community
• Product launch strategy
• Events & partnerships
• PR, comms & growth
SERVICES
When I joined Audiomovers, there was no marketing infrastructure — no CRM, analytics, SEO, or clear brand identity. Social channels were inactive, and LISTENTO’s success was driven purely by word of mouth.
Within six months, I built the brand and marketing engine from the ground up - defining the strategy, systems and creative framework that transformed Audiomovers from a niche utility into a globally recognised pro audio brand.
OVERVIEW
• No marketing team, tools, or data visibility
• Fragmented brand identity post-acquisition
• Website and messaging lacked clarity and conversion
the challenge
• Establish a unified identity across touchpoints
• Create scalable marketing systems and content foundationS
• Position Audiomovers as a creative technology leader
the opportunity
APPROACH
Working with Audiomovers’ founders and Abbey Road leadership, I redefined the brand narrative, identity and tone of voice.
I built the full marketing stack — CRM, analytics, SEO, email, comms planning and social — enabling data-driven growth for the first time.
At the same time, I launched a global content programme — blogs, video, podcast and livestreams — and led go-to-market strategy for major releases including OMNIBUS and LISTENTO Pro.
• Built Audiomovers’ brand from the ground up post-acquisition
• Partnered with Avid and PMC
• showcased products at NAMM AND AES Road
• Audience 10x across channels & PR in the millions
• Earned CEDEC Audio Excellence Award
HIGHLIGHTS
OUTCOMES
A unified brand, a complete marketing stack, and a global presence — positioning Audiomovers as one of the most visible new names in pro audio.
