CLIENT
PROJECT
Motion Graphics Product Films
• Brand narrative
• Content + channel strategy
• Copywriting
• GTM Strategy
• Launch messaging
• Tone of voice
• Creative direction
• Supplier sourcing + mgmt
SERVICES
To explain the power of Audiomovers’ OMNIBUS 3.0 — a complex routing tool — I led the creation of a computer-generated motion graphics film that visualised how it worked and why it mattered.
By combining stylised product renders with studio b-roll, the film bridged the gap between abstract utility software and the real-world workflows of professional engineers.
OVERVIEW
• Audiomovers products are highly technical and often category-defining
• Needed assets that communicated complex workflows instantly
• Competition for attention against visually exciting instruments and plugins
• Social and ad fatigue required multiple creative variations
• Marketing visuals had to align more closely with product design
the challenge
the opportunity
• Use premium CG visual language that resonates with pro engineers and studios
• Create hero assets that can live across touchpoints
• Bring a sense of weight AnD value to digital products
• Align marketing and product more closely BY putting the UI at the centre
• Lean into the Audiomovers name — making movement the organising principle
APPROACH
I sourced and directed a motion designer familiar with DAWs, wrote and refined scripts with the product team, and produced multiple cutdowns to highlight different features.
Voiceovers were recorded internally, with sound-off versions created for social. The result was a cinematic yet precise product story that performed across every channel.
• Ads improved understanding and performance
• Outperformed influencer-led campaigns
• Gave Audiomovers a differentiated presence
• Initial concept expanded to full product range
• Became a central pillar of Audiomovers’ brand
HIGHLIGHTS
OUTCOMES
A new visual language for Audiomovers — unifying motion, product and brand — that improved understanding, boosted performance through the funnel, and helped reposition the brand as a leader in creative audio tools.