CLIENT
PROJECT
Design Productivity Case Study + Figma Toolkit
• Brand narrative
• Case study development
• Cross-team collaboration
• Editorial + content strategy
• Partnerships
• thought leadership
• Launch and channel planning
SERVICES
As in-house marketer at digital product cosultancy Elsewhen, I led the initiative to publicise our collaboration with Spotify Design — a project focused on improving team productivity and workflow efficiency for their global design organisation.
the challenge was to co-create a public-facing narrative that would be both a valuable, community-focused educational piece for Spotify and demonstrate Elsewhen’s strategic design capability.
Working closely with Spotify’s designops team and the design team at elsewhen, I helped shape and publish a joint case study and Figma resource on Spotify.Design, showcasing how the “Design Productivity Framework” could help teams measure and improve creative output.
OVERVIEW
• do justice to spotify’s highly regarded product design culture and output
• Create content that worked for both Elsewhen’s prospective clients and Spotify’s internal leadership
• navigate a complex stakeholder environment to co-author a public asset
the challenge
• Position Elsewhen as a trusted strategic partner to world-class product organisations
• Create an open-source artefact (Figma template) to share methodology and encourage adoption
• Build credibility for both brands through shared storytelling and thought leadership
• Develop a route to future business development and hiring via tooling and resources
the opportunity
APPROACH
I initiated and managed the collaboration between Elsewhen’s marketing team and Spotify Design’s editorial and design operations groups.
I worked with both sides to align tone, structure, and goals — framing the story around impact, not vendor relationship — and guided the editorial development of the Spotify.Design article and supporting Figma resource.
Internally at Elsewhen, I managed stakeholder expectations around client sensitivities, while ensuring the resulting material aligned with our positioning as a strategy-led digital product studio.
The outcome was a co-branded story that worked for both audiences: a valuable community assets for Spotify design/designops, and a proof point for Elsewhen’s ability to deliver meaningful organisational design change.
HIGHLIGHTS
• First public case study co-authored with Spotify Design team
• Created a Figma toolkit shared widely across the design community
• Balanced confidentiality with powerful storytelling, unlocking future comms opportunities
• Elevated Elsewhen’s reputation for working with enterprise design teams
• Became one of the studio’s highest-performing content pieces
OUTCOMES
• The figma blueprint was duplicated 16k times with 1k likes
• Drove influx of new-business queries citing Spotify as reference
• Earned press and organic reach through the Spotify Design network
• Helped strengthen Elsewhen’s relationship with Spotify’s design leadership
