CLIENT
THE WORLD’S FIRST DOLBY® ATMOS LIVESTREAM
PROJECT
• pr
• Project Management
• Social + community
• Events + Activations
• Partnerships
• Lead Generation
• Email Marketing
SERVICES
Working with PMC and Mixbus Marketing, I developed a world-first livestream connecting Dolby Atmos studios in New York, Los Angeles and London in full multichannel Atmos. Dolby Labs joined as partner to help make it possible.
The event showcased a new remote mixing workflow using Audiomovers technology — allowing engineers to mix and stream live sessions in stereo, binaural or full 16-channel Dolby® Atmos — while delivering real educational value and lead generation for all three brands.
OVERVIEW
the challenge
• Dolby® Atmos and Apple Spatial capabilities of Audiomovers not widely known
• Complex routing across multiple studios, locations, and time zones
• Major platforms (Twitch, YouTube) could not natively stream Dolby® Atmos audio
• A need to demonstrate real-world, professional use cases to drive adoption
the opportunity
• Educate the community by opening up Dolby® Atmos mixing sessions
• Connect leading engineers with audiences in real time
• Demonstrate the multichannel streaming power of Audiomovers’ LISTENTO
• Showcase Apple Spatial and binaural rendering capabilities
• Break down barriers for aspiring Atmos engineers globally
APPROACH
After experiencing Dolby Atmos firsthand at Sputnik Sound, I proposed demonstrating how globally connected Atmos rooms could collaborate in real time.
With PMC, Mixbus and Dolby Labs onboard, I led campaign strategy and execution — from technical planning and routing with Audiomovers’ product team to PR, comms and event rollout. The result: a seamless, high-impact demonstration of immersive production at scale.
HIGHLIGHTS
• First-ever cross-continent Dolby® Atmos livestream
• Real-time sessions with leading engineers
• Audiences could switch between stereo, binaural and Atmos streams
• Joint activation across three industry-defining brands
• Thousands of live viewers and high replay engagement
• Major uplift in Audiomovers’ mailing list and qualified leads
• Broad industry coverage and strong partner momentum
• Framework established for future global livestreams
OUTCOMES